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'Marketing' is understanding what your customers want, which can be challenging when you're dealing with such a diverse audience. Your customers, prospects, and partners are the lifeblood of your business. You need to build your marketing strategy around them. Great marketers think in terms of growth frameworks. When people spend money, they're thinking with both their rational and emotional brains. The most effective marketing frameworks appeal to both. Storytelling is one of the most powerful tools that your company can wield to build customer connections. You can have the most amazing web storefront, blog, or product in the world, but if you're not getting traffic, your business's growth strategy will fall flat. This is where you can try and buy website traffic for your website. Traffic acquisition is only half the marketing equation. You need to invest the time in building a strategy for driving sales.